In today’s digital times, companies have been communicating less through trade-shows, print ads, and expensive marketing collateral and more through social media, email campaigns, and website traffic. Quickly getting information to the customer with as few resources as possible has been the name of the game. This trend has motivated companies to change-up their marketing game and think differently. Pine Test Equipment decided it was time. The company started by introducing a new URL unique to their customers, products and services. An enhanced and responsive website soon followed, www.pinetestequipment.com. This was the start of their digital strategy intended to enhance communications and customer service.
A recent study by comScore showed that more than half of digital traffic online comes from mobile devices and through mobile apps. Smartphones and tablets combined now account for 6o percent of all online traffic. That is up from 50 percent a year ago. Pine recognized the importance of this trend and has begun to utilize various media outlets. Their new LinkedIn Page will kick off the digital awareness campaign. Be sure to follow Pine Test Equipment on LinkedIn to stay on top of new products, services and industry news.